Around the concept of design that is today has a lot of interest and confussion. The design is often seen as an adjacent activity to the pure creativity and an expression of a form purely estetic. Or automatically linked to a short period and the world of art.

For us the design is actually the application of creativity to all the activities necessary to transform an idea of a digital product, and you cannot leave aside all the information necessary and the main theme that combine together, technology and interactive instruments, market and final users. Till the definition of the final product’s details.

In this sense Wave Factory completely agrees on the natural evolution of industrial design concepts or better, the “italian design”. A place for projecting and building innovative products unique in its genre. Here the designer and the engineers, study, design and construct daily newly used digital objects.

In Wave Factory we create objects that are well planned and constructed, that last. In other words, great products, fast, easy-to-use, that give tangible results, developed with projects based on contents created to their best functionality and estetic expression, working with each detail, one “piece” at a time, removing and not adding that which is absolutely not necessary. In this way we show our talent and our dedication to the care of the final product, reaching a final product that is obviously perfect.

Understanding the needs

The process of design takes part of the analysis process keeping in mind the needs of the client and making a study of the completed product, market strategy and the final user.

Brainstorming

In the second phase we concentrate on defining the architecture and the structure of the navigation and interaction of the site, until the design of the prototype layout or mock-up, that has all the elements combined together to give form to the final product.

Showing the solution

Only in this phase and only after verifying the usability and the consistency of the design, we intervene on the aesthetic appearance, working on each visual detail, in the end to produce a good interactive communication product.